The Image of Black People and Muslims in Foreign Advertisements

Abstract

In this study, the researcher attempted to compare and analyze a group of commercial advertisements containing racist implications toward others, particularly Africans (Black people) and Muslims. These advertisements were produced in contexts foreign to African and Islamic cultures and reflect the presence of preconceived ideas and biases that shape perceptions of “the other.” Such representations are reinforced through superficial generalizations and distorted portrayals.

The analysis of the selected advertisements reveals multiple themes and messages. Many of these advertisements rely heavily on sarcasm and mockery that may reach the level of racism toward Africans with black skin. Similarly, Muslims are often portrayed in negative roles within the advertisements analyzed in the study.

These representations reinforce stereotypes based on a perception of the Black body as inferior to the white body, and of Muslims as terrorists or individuals driven by extreme religious beliefs. This situation contradicts the principles that call for respect for human rights and the rejection of all forms of discrimination and racism among individuals, races, and religions.